Despite struggling the antagonistic results of Covid, TUI determined to come back out swinging with a new purpose, strategy and identification designed to futureproof the model till 2027 and beyond. Keen to keep away from the “PPC slug-fest”, On the Beach developed a TV marketing campaign to subvert Christmas advert season and mirror Britain’s unashamed love of a package holiday. Half of all room nights booked in IHG resorts in 2022 have been driven by its loyalty scheme, which has grown its membership 27% following its relaunch in April. \nCM.com makes use of the functionalities of Google Signals to gather and process session data, absolutely aggregated. Google Signals processes and uses the info based on relevant GDPR rules to show appropriate ads and create an acceptable person profile. \n Google Analytics is a cookie with which CM.com can analyse the general use of the website and improve your expertise.
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